CSR & Sustainability
Fame Forest
Artists who perform at the Uber Arena and Uber Eats Music Hall are honored with their own tree, planted in our FAME FOREST. Over time, this initiative has grown into a thriving forest – the FAME FOREST. Originally, this was a simple yet impactful idea born from an eco-social collaboration between the Anschutz Entertainment Group and the nonprofit organization "Das Geld hängt an den Bäumen" ("Money Grows on Trees").
Thanks to the support of partners such as the Eisbären Berlin, hip-hop icon Smudo, pop star Sasha, and comedy legend Atze Schröder, the FAME FOREST project has successfully planted over 12,000 trees to date.
But the FAME FOREST is more than just a growing forest. It has evolved into an eco-social think tank, driving awareness and action through innovative initiatives. These efforts have garnered nationwide media attention, reaching an audience of over one billion contacts across Germany.
